Monday, June 2, 10:00-12:00
Ignite Pilot Fast Track
Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.
In this 2-hour Masterclass you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
This Masterclass is part of the Ignite Collaboration Mastery and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden's most experienced B2B startup sales coaches. He will also facilitate the program.
Who can participate?
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this Masterclass. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year, as spaces are limited. Your participation is funded by Vinnova. More information below.
